Rick – the Global Brand Guy – builds brand equity via BOTH branding and new products.
I’m actually BOTH! A MARCOM brand builder AND product marketer that can help build your business franchise. Focusing on the product piece, I first uncover unmet consumer “need gaps” via consumer research; I then marry those needs with innovative and patentable functional technologies resulting in new feature/benefit innovations. Second, I integrate effective branding strategies into memorable and persuasive marketing communications programs – including the new world of digital marketing – that can either build on your existing brand equity or develop new ones. The result is a business that has a sustainable competitive advantage in the marketplace – meaning you own the concept; competitors don’t have it; and consumers really want it. I bring together these two marketing disciplines together and manage the business from a Marketing General Manager perspective.