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Tag Archives: Target Audience

Digitizing Your Personal Brand

According to most career experts, everyone needs a personal brand today to help differentiate themselves – especially in this competitive marketplace.  This first part of the presentation shows how consumer brands develop their branding and positioning and how it’s executed in their messaging.  A framework is then discussed to help individuals develop their own personal brand and messaging in the job search process.

In addition, you really need more than a business card/resume/linked in profile to be “found” on the internet these days – you need your own website.  The balance of the presentation then details a step by step process on how to develop your own professional website for the “non-technical” user.

(Note: this presentation include a you tube video by Tom Peters. In order to view the video, you will need to do three things.

1) Must have a live internet connection while viewing

2) Save & download the presentation.

3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up – (this may or may not happen depending on your computers settings.)

Staged Tollgate NPD For Successful New Product Ideas

This presentation discusses the importance of BOTH product and branding as key drivers for commercial success in new product development.  It details a best practice staged tollgate new product development process along with an example of how it was used to successfully develop new product ideas from scratch.  Then successful development of effective branding and positioning are also presented along with three live examples of how they were successfully deployed in the marketplace.

(Note: this presentation includes three you tube videos which shows execution of the presented brands positioning.  In order to view the videos, you need to do three things.

1) Must have a live internet connection while viewing

2) Save & download the presentation.

3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up – (this may or may not happen depending on your computers settings.)

Building Brand Equity Starts With Effective Advertising

This presentation discusses great advertising just doesn’t “happen”. It comes from full understanding of your target audience and developing the right messaging that exploits your strategic competitive advantage and helps build brand equity. The right positioning will help develop a brand that’s memorable with consumers. The presentation also shows real live examples of successful branding applications.

(Note: this presentation includes three you tube videos which shows execution of the presented brands positioning. In order to view the videos, you need to do three things.

1) Must have a live internet connection while viewing

2) Save & download the presentation.

3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up – (this may or may not happen depending on your computers settings.)