Check Our FeedVisit Us On FacebookVisit Us On TwitterVisit Us On LinkedinVisit Us On Youtube

  Call Today 770 514-9363  Contact Us


 Call Today 770 514-9363

 Contact Us

Tag Archives: Black & Decker

Digitizing Your Personal Brand

According to most career experts, everyone needs a personal brand today to help differentiate themselves – especially in this competitive marketplace.  This first part of the presentation shows how consumer brands develop their branding and positioning and how it’s executed in their messaging.  A framework is then discussed to help individuals develop their own personal brand and messaging in the job search process.

In addition, you really need more than a business card/resume/linked in profile to be “found” on the internet these days – you need your own website.  The balance of the presentation then details a step by step process on how to develop your own professional website for the “non-technical” user.

(Note: this presentation include a you tube video by Tom Peters. In order to view the video, you will need to do three things.

1) Must have a live internet connection while viewing

2) Save & download the presentation.

3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up – (this may or may not happen depending on your computers settings.)

Brand Marketing Advisors New Product Roadmap Successes

This details Rick Steinbrenner’s – the global brand guy – used new product roadmap (s) in developing successful new products .  It presents best practices using staged tollgate new product development processes and gives two examples on how it can be successfully used.

Building Brand Equity Starts With Effective Advertising

This presentation discusses great advertising just doesn’t “happen”. It comes from full understanding of your target audience and developing the right messaging that exploits your strategic competitive advantage and helps build brand equity. The right positioning will help develop a brand that’s memorable with consumers. The presentation also shows real live examples of successful branding applications.

(Note: this presentation includes three you tube videos which shows execution of the presented brands positioning. In order to view the videos, you need to do three things.

1) Must have a live internet connection while viewing

2) Save & download the presentation.

3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up – (this may or may not happen depending on your computers settings.)