I. TV Advertising:

Dunlop-Slazenger/Maxfli Golf “Eyes”

Dunlop-Slazenger/Maxfli Golf “Eyes” :30 – 1987.  This pool of TV spots helped position Maxfli as having the right golf ball for every style of play.  Over 70 PGA tour players switched/played Maxfli and won 30 tournaments in the last two years.  Unique selling proposition: Maxfli’s unique & patented DDH dimple design allows you to go tor the max with Maxfli and lower your score everytime.

Copyright: Dick’s Sporting Goods

Dunlop-Slazenger/Maxfli Golf “The Doctor”

Dunlop-Slazenger/Maxfli Golf “The Doctor” :30 – 1987.  This spot featured Jamie Widdoes of National Lampoon’s Animal House Fame (Robert Hoover, Delta’s President) and The Young Rascal’s “Good Lovin” music bed to create some “fun” around getting the maximum distance out of your golf ball…In this case, the new Maxfli Tour Limited MD.  Unique selling proposition: The new Maxfli MD unique & patented dimple design gives you longest, straighest ball of all the leading brands, so you can go for the max. 

Copyright: Dick’s Sporting Goods

II. Print Advertising/Promotions:

Dunlop-Slazenger/Maxfli Golf – Go for the Max Print Ad  – 1987. This ad helped position Maxfli as having the right golf ball for every style of play/game. Over 70 PGA tour players played Maxfli and won 30 tournaments in the last two years. Unique selling proposition: Maxfli’s unique & patented DDH dimple design allows you to go tor the max with Maxfli and lower your score everytime.

Copyright: Dick’s Sporting Goods

Dunlop-Slazenger/Maxfli Golf – Go for the Max Print Ad – 1987. This ad explains how Maxfli makes balls for every style of play/game.  Unique selling proposition: Maxfli’s unique & patented DDH dimple design allows you to go tor the max with Maxfli and lower your score everytime.

Copyright: Dick’s Sporting Goods

Dunlop-Slazenger/Maxfli Golf – New Maxfli Tour Limited MD – 1987. This ad helped introduce the new, even longer Maxfli Tour Limited MD. Unique selling proposition:  The new Maxfli MD unique & patented dimple design gives you longest, straightest ball of all the leading brands, so you can go for the max.

Copyright: Dick’s Sporting Goods

Dunlop-Slazenger/Maxfli Golf – PGA Tour Players Ad – 1987. This ad helped position Maxfli as having the right golf ball for every style of play. Over 70 PGA tour player switched/played Maxfli and won 30 tournaments in the last two years. Unique selling proposition: Maxfli’s unique & patented DDH dimple design allows you to go tor the max with Maxfli and lower your score everytime.

Copyright: Dick’s Sporting Goods

Dunlop-Slazenger/Maxfli Golf – Curtis Strange Player of the Year ad – 1988. Curtis Strange – one of Maxfli’s Tour Players was named PGA Tour Player of the year in 1988 and became the first player to break a $1,000,000 in winnings in a single season.

Copyright: Dick’s Sporting Goods

 

Dunlop-Slazenger/Maxfli Golf – 1988 Masters Champion Sandy Lyle win ad – 1988. Sandy Lyle – one of Maxfli’s Tour Players – won the 1998 Masters with a dramatic birdie out of the bunker on the 18th hole.

Copyright: Dick’s Sporting Goods