I. TV Advertising:
Black & Decker Scumbuster Cordless Wet Scrubber “Splish, Splash”
Black & Decker Scumbuster Cordless Wet Scrubber “Splish, Splash” :30 – 1997. This spot used Bobby Darin’s Splish, Splash music bed combined with unique visuals demonstrating the convenience and power of the Scumbuster. The category’s only submersible wet scrubber. Unique selling proposition: Get ready to “bust” your bathroom really clean with the cordless and submersible Scumbuster.
Copyright: Stanley Black & Decker
Black & Decker Snakelight “Round & Round”
Black & Decker Snakelight “Round & Round” :20 – 1995. This spot used “Round and Round” lyrics/music bed demonstrating how the Snakelight flexible flashlight can be used “hands free” in almost any work situation – inside or out. Unique selling proposition: Snakelight gives you an extra hand when you need it.
Copyright: Stanley Black & Decker
Black & Decker Floorbuster “Bustin Loose”
Black & Decker Floorbuster “Bustin Loose” : 15 – 1996. This spot uses Chuck Brown’s “Bustin Loose” music bed demonstrating the cleaning power and convenience of the Floorbuster. The category’s first stick vac using bagless technology. Unique selling proposition: Floorbuster is the only rechargeable stick vac that cleans as well as an corded upright and uses no messy bags.
Copyright: Stanley Black & Decker
Black & Decker Floorbuster Infomercial
Black & Decker Floorbuster Infomercial 2:00 – 1997. This was a long form infomercial demonstrating the cleaning power, ease of use and convenience benefits of the Floorbuster. The category’s first stick vac using bagless technology. Unique selling proposition: Floorbuster is the only rechargeable stick vac that cleans as well as a corded upright and uses no messy bags.
Copyright: Stanley Black & Decker
Quickie Jetwsweep Water Powered Push Broom – Infomercial
Quickie Jetsweep Water Powered Push Broom – Infomercial 2:00 – 2003. This spot demonstates how pressurized water combined with sweeping can make outdoor cleaning chores a breeze. Unique selling proposition: The Jetsweep simply powers away dirt and grime that a regular push broom just can’t.
Copyright: Jarden Corporation
Remington Vortex Jet Speed Dryer Housewares Show trade video
Remington Vortex Jet Speed Dryer Housewares Show trade video – 4:28 – 2001. This trade video was developed for Remington’s booth at the International Housewares Show to help counteract Conair’s imitation copy of the Vortex Jet Speed Hair Dryer. Unique selling propostion: The Vortex Jet Speed dryer is the only hair dryer with the patented lift and dry airflow technology that can actually cut your drying time in half and help minimize hair damage. Don’t be “CONfused”.
Copyright: Spectrum Brands