I. TV Advertising:

Red Devil Small Can Paints – “Door II”

Red Devil Small Can Paints – “Door II” :15 – 1990.  This pool of TV spots introduced Red Devil small can paint enamels new consumer positioning after acquistion from Insilco.  Unique selling proposition: Red Devil paints are harder than ordinary latex paints for the finish of a lifetime.

Copyright: Sherwin-Williams

Red Devil Polyurethanes – “Bannister”

Red Devil Polyurethanes – “Bannister” :15 – 1990. This pool of TV spots introduced Red Devil clear polyurethanes new consumer positioning after acquistion from Insilco. Unique selling proposition: Red Devil clear polyurethanes are harder than ordinary clear finishes for the finish of a lifetime.

Copyright: Sherwin-Williams

Red Devil Paints & Coatings DIY Instructional Video

Red Devil Paints & Coatings DIY Instructional Video 35:00 – 1990.  This instructional video was designed and developed to not only to help sell the entire Red Devil coatings line but also give do-it-yourselfers tips on how to get to get good project results.

Copyright: Sherwin-Williams

Thompson’s Wood Protector – “Earl”

Thompson’s Wood Protector – “Earl” :30 – 1991.  This spot featured a fictional contractor – Earl – demonstrating the superiority of Thompson’s Wood Protector/Preservative over ordinary deck sealers.  Unique selling proposition: Thompson’s Wood Protector protects exterior wood surfaces against water, sun and mildew damage  – It’s #1 for wood.

Copyright: Sherwin-Williams