I. TV Advertising:

DuPont/Teflon Car Care: “Trunk Crew”

DuPont/Teflon Car Care: “Trunk Crew” :30 – 2003.  This spot featured 4-time NASCAR Champion Jeff Gordon in support of the launch of DuPont/Teflon Car Care products.  Unique selling propostion: Dirt and Mud have a hard time sticking on your vehicle with the Miracle of Science – DuPont/Teflon.

Copyright: E.I. DuPont de Nemours

DuPont/Teflon Car Care: “The Lab”

DuPont/Teflon Car Care: “The Lab” :30 – 2005.  This spot featured DuPont scientists testing alternative formulas in the pursuit of keeping a shine on the vehicle and everything else off.  Unique selling proposition: Dirt and Mud have a hard time sticking with the Miracle of Science – DuPont/Teflon.

Copyright: E.I. DuPont de Nemours

II. Print Advertising/Promotions:

DuPont Car Care 2005 2 Page Spread

DuPont Car Care Challenge – Free DuPont Car Care mail-in rebate – 2005.  Send in cash register receipt and get a full refund of the purchase price of any DuPont Car Care product.  Unique selling proposition: You don’t have to protect your car the old way, protect it with DuPont Car Care products risk free.

Copyright: E.I. DuPont de Nemours

DuPont Car Care – Buy 2 products, get 1 free mail-in rebate – 2004/5. Send in cash register receipt for any two DuPont Car Care products and get a full refund of the purchase price of any one DuPont Car Care product. Unique selling proposition:  Encourage multiple category sales of DuPont Car Care products.

Copyright: E.I. DuPont de Nemours

DuPont Car Care $4.00 off mail-in rebate – 2003/4. Send in cash register receipt and get up to $4.00 off any DuPont Car Care product. Unique selling proposition: Incent trial of new DuPont Car Care products.

Copyright: E.I. DuPont de Nemours

DuPont Car Care Race To Great Finish Sweepstakes – 2004. Win the ultimate race weekend at the Coca-Cola 600 at Charlotte Motor Speedway and meet 4 time NASCAR champion  Jeff Gordon – IN PERSON. Unique selling proposition: Leverage DuPont Car Care sales among NASCAR race fans through DuPont Motorsports sponsorship of the 24 car/Jeff Gordon.

Copyright: E.I. DuPont de Nemours

 DuPont Car Care Product Sampling Kiosk.  This Kiosk handed out free DuPont Car Care samples at various NASCAR race events throughout the season.  Unique selling proposition: Incent DuPont Car Care trial among users of appearance chemical products.

Copyright: E.I. DuPont de Nemours

DuPont Car Care.com website.  This site had specific product information for all DuPont Car Care products; showcased product advertising; included several promotional events and had links to the DuPont Motorsports/24 car/Jeff Gordon websites.

Copyright: E.I. DuPont de Nemours


Monroe Brakes – Outdoor Billboard Creative – 2006.  This challenged consumers to think about their brakes – are they stopping as good as they used to?  Unique selling proposition: Monroe Brakes is the total solution brake pad…everything you need in the box to do the job right the first time.

Copyright: Tenneco, Inc

Monroe Brakes rebate coupon

 

Monroe Brakes – $25 Consumer Rebate and Collaterial Materials – 2006.  Monroe was the first brake competitor to offer a consumer driven promotion ($25 rebate) at the point of sale to help installers close the sale.  Collateral material hung in the installer’s customer waiting rooms.

Copyright: Tenneco, Inc

Monroebrakes.com website. This site had specific product information for Monroe brake products – including catalog application information for vehicles.  In addition, the site included a dealer locator feature and installation technical support.

Copyright: Tenneco, Inc.