Marketing Communications Experience:
All of the following marketing communication programs (TV commercials, infomercials, industrial videos, print ads, promotions, collateral and websites) were either conceived, developed and/or produced by internal and external marketing teams under direction of Rick Steinbrenner – Global Marketing Officer of Brand Marketing Advisors.
They are listed below by sector and product category. Each contains a brief description of the specific program along with the brand’s unique selling proposition. You may click on the blue text link for each page or use the main menu.
1. TV Advertising:
- YES Liquid Laundry Detergent w/Fabric Softener TV– “Cowboy” :30
- Glass Plus Window Cleaner TV – “Initials/Sinclair” :30
- Spray N’ Wash Soil and Stain Remover TV – “Finger Pointers” :30
2. Print/Promotions:
- Betty Crocker Brownie Mix print ad/coupon
- YES Liquid Laundry Detergent with Fabric Softener print ad
- Glass Plus Challenge – Direct Mail ad w/coupon
- Spray N’ Wash Soil and Stain Remover promo coupon ad
- Kraft Food Ingredients – Store brand Blended Delight oil print ad
Car Care/Licensing Products/Automotive:
1. TV Advertising:
- DuPont Car Care TV – “Trunk Crew” featuring Jeff Gordon” :30
- DuPont Car Care TV– “The Lab” :30
2. Print/Promotions:
- DuPont Car Care Challenge 2 page spread print ad
- DuPont Car Care – Buy 2, Get 1 Free promo ad
- DuPont Car Care – $4.00 Off Rebate promo ad
- DuPont Car Care – Race to A Great Finish Sweeps – Featuring Jeff Gordon
- DuPont Car Care – Product Sampling Kiosk
- DuPont Car Care – Website Page
- Monroe Brakes – Outdoor Billboard
- Monroe Brakes – $25 Rebate Program
- Monroe Brakes – POS Collateral
- Monroe Brakes – Monroebrakes.com home page
1. TV Advertising:
- Dunlop/Maxfli Golf Balls TV – “Eyes” :30
- Dunlop/Maxfli Golf Balls TV – “The Doctor” :30
2. Print/Promotions:
- Dunlop/Maxfli Golf Balls – Eyes, Go For The Max print ad
- Dunlop/Maxfli Golf Balls – Tour Limited golf ball line series print ad
- Dunlop/Maxfli Golf Balls – Tour Limited MD print ad
- Dunlop/Maxfli Golf Balls – PGA Tour Players, Go For The Max print ad
- Dunlop/Maxfli Golf Balls – Curtis Strange, PGA player of the year win ad
- Dunlop/Maxfli Golf Balls – Sandy Lyle, 1988 Masters win ad
TV Advertising:
- Red Devil Small Can Paints TV – Door II, :15
- Red Devil Polyurethanes TV – Bannister, :15
- Red Devil Paints & Coatings & Instructional Industrial Video 40:00
- Thompson’s Wood Protector TV – “Earl” :30
Small Electrics/Housewares Products:
TV Advertising:
- Black & Decker Scumbuster TV – “Splish Spash” :30
- Black & Decker Snakelight – TV “Round & Round” :15
- Black & Decker Floorbuster TV – “Bustin Loose” :15
- Black & Decker Floorbuster Informercial 2:00
- Quickie Jetsweep Pushbroom Infomercial 2:00
- Remington Vortex Jet Speed Dryer – Housewares Show industrial video 4:28