Marketing Communications Experience:

All of the following marketing communication programs (TV commercials, infomercials, industrial videos, print ads, promotions, collateral and websites) were either conceived, developed and/or produced by internal and external marketing teams under direction of Rick Steinbrenner – Global Marketing Officer of Brand Marketing Advisors. 

They are listed below by sector and product category.  Each contains a brief description of the specific program along with the brand’s unique selling proposition. You may click on the blue text link for each page or use the main menu.

Food/Household Products:

1. TV Advertising:

  • YES Liquid Laundry Detergent w/Fabric Softener TV– “Cowboy” :30
  • Glass Plus Window Cleaner TV – “Initials/Sinclair” :30
  • Spray N’ Wash Soil and Stain Remover TV – “Finger Pointers” :30

2. Print/Promotions:

  • Betty Crocker Brownie Mix print ad/coupon
  • YES Liquid Laundry Detergent with Fabric Softener print ad
  • Glass Plus Challenge – Direct Mail ad w/coupon
  • Spray N’ Wash Soil and Stain Remover promo coupon ad
  • Kraft Food Ingredients – Store brand Blended Delight oil print ad

Car Care/Licensing Products/Automotive:

1. TV Advertising:

  • DuPont Car Care TV – “Trunk Crew” featuring Jeff Gordon” :30
  • DuPont Car Care TV– “The Lab” :30

2. Print/Promotions:

  • DuPont Car Care Challenge 2 page spread print ad
  • DuPont Car Care – Buy 2, Get 1 Free promo ad
  • DuPont Car Care – $4.00 Off Rebate promo ad
  • DuPont Car Care – Race to A Great Finish Sweeps – Featuring Jeff Gordon
  • DuPont Car Care – Product Sampling Kiosk
  • DuPont Car Care – Website Page
  • Monroe Brakes – Outdoor Billboard
  • Monroe Brakes – $25 Rebate Program
  • Monroe Brakes – POS Collateral
  • Monroe Brakes – Monroebrakes.com home page

Sporting Goods Products:

1. TV Advertising:

  • Dunlop/Maxfli Golf Balls TV – “Eyes” :30
  • Dunlop/Maxfli Golf Balls TV – “The Doctor” :30

2. Print/Promotions:

  • Dunlop/Maxfli Golf Balls – Eyes, Go For The Max print ad
  • Dunlop/Maxfli Golf Balls – Tour Limited golf ball line series print ad
  • Dunlop/Maxfli Golf Balls – Tour Limited MD print ad
  • Dunlop/Maxfli Golf Balls – PGA Tour Players, Go For The Max print ad
  • Dunlop/Maxfli Golf Balls – Curtis Strange, PGA player of the year win ad
  • Dunlop/Maxfli Golf Balls – Sandy Lyle, 1988 Masters win ad

Paint & Coatings Products:

TV Advertising:

  • Red Devil Small Can Paints TV – Door II, :15
  • Red Devil Polyurethanes TV – Bannister, :15
  • Red Devil Paints & Coatings & Instructional Industrial Video 40:00
  • Thompson’s Wood Protector TV – “Earl” :30

Small Electrics/Housewares Products:

TV Advertising:

  • Black & Decker Scumbuster TV – “Splish Spash” :30
  • Black & Decker Snakelight – TV  “Round & Round” :15
  • Black & Decker Floorbuster TV – “Bustin Loose” :15
  • Black & Decker Floorbuster Informercial 2:00
  • Quickie Jetsweep Pushbroom Infomercial 2:00
  • Remington Vortex Jet Speed Dryer – Housewares Show industrial video 4:28