What makes the Global Brand Guy Customer / Channel Management experience different?
I started my career in consumer package goods. Then I migrated to consumer durable products and most recently have been in the automotive parts aftermarket. Specifically, I have B2C and B2B experience with:
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- Food and non-food grocery classes
- Big box & drug retailers
- Department stores, specialty retailers and clubs
- Sporting goods & automotive retailers 2 and 3 step distributors
- Direct response retailing – both infomercials & QVC.
So as you can see, I have a broad range of customer / channel management experience. Others will tell you it’s my strong adaptive and quick learning curve qualities that allow me to move successfully from channel to channel. You won’t easily find this kind of breadth and depth of business sector experience in my marketing colleagues.