The Brand Marketing Advisors team has brand building capabilities combined with profit & loss responsibilities in global consumer product businesses ($200MM+) in multiple product categories.
- We’ve restored profitability for declining consumer businesses in commoditized categories via differentiation marketing strategies – increasing operating income/EBITDA by $25MM.
- We uncover unique brand building communications leading to increased sales – Identified and launched 17 TV commercials/infomercials/QVC, print and digital.
- We have a passion for innovating, patenting and marketing new product ideas from inception through launch – via marrying consumer insights & new functional technologies into new patentable businesses and brands.
- Our team has developed and launched 20 new products generating over $200MM in sales – in both business to consumer (B2C) and business to business (B2B) sectors.
- We’re recognized by industry peers as a subject matter expert both in staged tollgate new product development processes and persuasive marketing communications programs.
To learn more about what we can do for you, give us a call today (770) 514-9363 – Office or (734) 625-8246 – Mobile or just use our online contact form to speak with us.
Distribution Channel/Product Category Experience
|Class of Trade||Product Category|
|Grocery||Food, Household Cleaning, Cleaning Tools|
|Drug||Household Cleaning, Personal Care Electrics|
|Mass Merchant||Food, Household Cleaning, Car Care Maintenance, Small Electrics, Personal Care Appliances, Sporting Goods, Home Improvement, Paints & Coatings, Cleaning Tools|
|On/Off Golf Shops||Golf Equipment|
|Specialty Retailers/Clubs||Food, Small Electrics, Personal Care Appliances, Cleaning Tools|
|Catalogs||Small Electrics, Cleaning Tools|
|Home Center/Hardware||Small Electrics, Car Care Maintenance, Home Improvement, Cleaning Tools, Paints & Coatings|
|Two & Three Step Distributors||Food, Small Electrics, Car Care Maintenance, Automotive Hard Parts, Home Improvement, Paints & Coatings, Cleaning Tools|
|Automotive Retailers||Car Care Maintenance – Appearance & Functional Fluids|
|Direct Response Informercials/QVC||Small Electrics, Personal Care Electrics, Cleaning Tools|