According to most career experts, everyone needs a personal brand today to help differentiate themselves – especially in this competitive marketplace.  This first part of the presentation shows how consumer brands develop their branding and positioning and how it’s executed in their messaging.  A framework is then discussed to help individuals develop their own personal brand and messaging in the job search process.

In addition, you really need more than a business card/resume/linked in profile to be “found” on the internet these days – you need your own website.  The balance of the presentation then details a step by step process on how to develop your own professional website for the “non-technical” user.

(Note: this presentation include a you tube video by Tom Peters. In order to view the video, you will need to do three things.

1) Must have a live internet connection while viewing

2) Save & download the presentation.

3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up – (this may or may not happen depending on your computers settings.)